The Making of a Derivative Genius
The Origin Story of Joe Terry
History Lesson
A Family of Builders
I have always been a builder. I come by it honestly.
My dad was a welder for General Motors’ Electro-Motive Division in Illinois. He welded oil pans for diesel locomotives—and those locomotives were huge.
He was also a barber. Before that, he served in the Merchant Marine.
Before that, during World War II, he served in the U.S. Navy as a cook, or galley man.
His life reflected hard work, practical skill, and the ability to adapt. Those same qualities have shaped my own journey.
Mainframes, Punch Cards, and COBOL — Around 1979
After college, I returned to Chicago around 1979 and began working for Walter E. Heller & Company, a major financial-services company.
I worked with punch cards and programmed in COBOL.
I later joined Velsicol Chemical, another large company, where I did systems work.
This was the beginning of my professional life in technology—but it would not be long before a new kind of computer captured my imagination.
Catching the Microcomputer Bug — Early 1980s
Then I caught the microcomputer bug.
I began programming for the Apple II, the TRS-80—or the “Trash-80,” as we affectionately called it at the time—and later the Commodore 64.
These small machines represented an entirely new world: computing was becoming personal, accessible, and creative.
Educational Software and Edutainment — Early to Mid-1980s
I joined Scott, Foresman and Company, a wonderful educational publishing company, where I worked on what we called edutainment: educational software that used games to help young children learn.
I truly enjoyed that work.
It was exciting to combine programming, creativity, and education in a way that could make a difference in a child’s life.
California, Burroughs, and Unisys — Mid-1980s and Beyond
Eventually, I needed to find a strong opportunity that would support the next stage of my life.
That search brought me to Camarillo, California, where I went to work for the defense contractor Burroughs Corporation.
Burroughs later merged with Sperry Corporation—whose computer division was widely known as Sperry Univac—and the combined company became Unisys.
I worked in minicomputer programming and met many interesting people there.
Of course, the most important person I met was my soon-to-be wife, Kerry.
That made the experience more meaningful than I ever could have anticipated.
Returning to Small Business with Derivative Genius — 2026
Today, I am launching Derivative Genius because I want to return to working closely with small businesses.
After decades in technology, I believe one of my most valuable roles is that of an interpreter: someone who can translate complex technology—and especially artificial intelligence—into practical tools, clearer decisions, and real opportunities for small-business owners.
That is why I am focusing on websites, blogs, podcasts, and AI-powered business solutions.
You will hear much more about that journey in the months ahead.
But this is the beginning.
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